"The 'Whole Earth' in the title refers to planetary perspective, not to the range of our coverage. Some day maybe, but I hope not--the world might gain by seeing itself whole, but it should forever elude coverage by anybody" Stewart Brand, Introduction to ESSENTIAL WHOLE EARTH CATALOG "Access to tools and Ideas"

In the closing remarks of his 2005 commencement speech at Stanford, (widely replayed on the news after his death: link below), Steve Jobs talked about how much he had been influenced by The Whole Earth Catalogue first published by Stewart Brand in 1968.
The subtitle of Brand's Catalogue was "access to tools". It was both an outcome-of and call-to-action for the back-to the-land movement but with urban tools. By "tools", Brand largely meant things like shovels, axes and wheelbarrows, but also the latest technology, from one-man milling machines to computers to communications equipment: anything that might help one live off the land..."The prevalence of satellite dishes on the countryside suggests that urbanity has less and less to do with clusters of tall buildings and ever more to do with global perspectives" Stewart Brand.

The Whole Earth Catalogue was the how-to manual of those days; the bible of a generation was the way Jobs put it. It was a practical, hands-on, up-close-and-personal handbook for living sustainably.

  • Steve Jobs 2005 Stanford University Commencement Address

    Visionary techno-artist Stewart Brand is the founder and publisher of the Whole Earth Catalogs and we honor his legacy in our EARTH DAY 2013 "PORTRAIT EARTH" celebrations. Welcome to
  • EARTH DAY 2013 "PORTRAIT EARTH" ECOARTPEDIA 2013 Special Edition


  • ECOART  CALENDARJason A. Hoelscher-ART AS INFORMATION ECOLOGY/2021/Book ReviewEarth Day 2013 "PORTRAIT EARTH" ECOARTPEDIA Special Edition
    WHOLE EARTH CATALOG  (1968-1972) BOOK HUGGERS Spring 2013 SelectionPORTRAIT EARTH and Ecological ArtBEGINNINGS/July 20-LANDING ON MOON 1969-2009/April 22-EARTH DAY 40th anniversary (1970-2010)
    Landing On Moon/40th Anniversary Celebration 1969-2009Earth Day 2010 40th Anniversary/"Big Sur Condor"-G2PA ImageEarth Day (1970-2010) 40th Anniversary ISSUE 2010 Anticipation
    FIFTH SEASON MAGAZINE/My RecommendationsECOARTNET/ BEST OF THE WEB NOMINEE  Museums and the Web Awards 2006MAY 2006 Issue: EcoArt -TV
    ECOARTPEDIA April 2013 EDITION "PORTRAIT EARTH"Nohra Corredor/Combined Art ExhibitionsECOARTPEDIA Digital Ecological Art Library